Serious About 2016, Ruger Issues "Two Million Gun Challenge"

In a very big way, the nation's largest gun manufacturer, the manufacturer's largest distributor, gun owners, and the NRA are going to be working together to get America moving in the right direction on Election Day 2016.

NRA's American Rifleman membership magazine reports that for every new Ruger rifle, handgun and shotgun bought between the 2015 and 2016 NRA Annual Meetings, Ruger is donating $2 to the NRA Institute for Legislative Action (NRA-ILA). Additionally, Ruger's largest distributor, Davidson's, is donating $1 for every Ruger that it sells.

Ruger says that its goal is to donate $4 million to ILA, which over the next 17 months will be educating and activating Second Amendment supporters in the crucial 2016 elections. "The most important aspect in this cooperative effort between Ruger and NRA is that, coming out of the 2016 elections, we end up with a Congress and a president who respect and support our rights to own and use firearms," said the company's CEO, Mike Fifer. Progress of Ruger's new campaign can be tracked on the 2015-16 Two Million Gun Challengepage of the Ruger.com website.