
In a very big way, the nation's largest gun manufacturer, the 
manufacturer's largest distributor, gun owners, and the NRA are going to
 be working together to get America moving in the right direction on 
Election Day 2016. 
 NRA's American Rifleman membership magazine 
reports that
 for every new Ruger rifle, handgun and shotgun bought between the 2015 
and 2016 NRA Annual Meetings, Ruger is donating $2 to the NRA Institute 
for Legislative Action (NRA-ILA). Additionally, Ruger's largest 
distributor, Davidson's, is donating $1 for every Ruger that it sells. 
 Ruger says that its goal is to donate $4 million to ILA, which over the
 next 17 months will be educating and activating Second Amendment 
supporters in the crucial 2016 elections. "The most important aspect in 
this cooperative effort between Ruger and NRA is that, coming out of the
 2016 elections, we end up with a Congress and a president who respect 
and support our rights to own and use firearms," said the company's CEO,
 Mike Fifer. Progress of Ruger's new campaign can be tracked on the 
2015-16 Two Million Gun Challengepage of the 
Ruger.com website.